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商品編號： 9-711-020 出版日期： 2010/08/11 作者姓名： Reinhardt, Forest L.;Casadesus-Masanell, Ramon;Kim, Hyun Jin 商品類別： Other 商品規格： 29p 再版日期： 2010/10/19 地域： 產業： 個案年度： 2010 -
商品敘述：
Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company''s goal to create the most innovative products in its industry. Patagonia''s founder and executives welcomed imitation of both its environmental commitment and its culture. The question remained whether Patagonia''s model would work well for a wide range of companies. In 2003, Patagonia executives were considering which products and markets would fit best into their portfolio of product lines, which included alpine, skiing, snowboarding, fishing, paddling, rock climbing, surfing, kayaking, and mountain biking. There was a tradeoff between alienating its core customers and achieving growth via entry into new product markets.
涵蓋領域：
Customer attitudes;Environmental sustainability;Growth strategy;Organizational culture
相關資料：
, (9-711-081), 15p, by Forest L. Reinhardt, Ramon Casadesus-Masanell, Hyun Jin Kim
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